NEW | Free 2025 Trend Report Highlights

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Ready to run with HUMANIFESTO? LOOPLIFE? MIRROR MIRROR? PRECAREIOUS? SENSESCAPING? SERENDIPITY SEEKERS? SOCIAL FABRICS? WORTHWISE? 2025's TREND OPPORTUNITIES?

Our trend intelligence platform brings you crucial consumer trends and insights — and the AI-powered ideation tools to turn them into winning new concepts, products and campaigns.
In 2025 and beyond.

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Supercharge yourself (and your team)

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1. FOREVER IN THE KNOW

No time for endless research? Our platform enables you to instantly discover emerging trends and business opportunities — while saving you countless hours 

2. WINNING INNOVATIONS

Use the platform's AI-powered ideation tools to turn your discoveries into new concepts, products or campaigns for your customers or clients — for the better

3. LEARN AND PROSPER

Upskill yourself with all of the platform's snackable training courses and tools — a trend-driven mindset is a joy forever!

Features

From our Trend Framework and Innovations Database to the new 2025 Trend Report and AI-powered ideation tools, the platform turns overwhelm into your opportunity.

Explore all 10+ features

Already supercharging 10,000+ users, from the US to Singapore, and from Brazil to Germany

Client cases
1-Brands_agencies
B2C, agencies, consultancies

The platform is used by 11,000+ members at 100s of B2C brands, agencies and consultancies, universities, NGOs and governments. Worldwide. From WWF to Uber to Bain to IKEA to Google to TBWA to Bancolombia.

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From small to BIG

If you're with a small or mid-sized organization, looking to get access to all the trend intelligence normally only available to large organizations - the platform will deliver.

And if you're representing a large organization, there simply isn't a more affordable solution than this to fully trendify your organization. 

3-Industries
Across industries & disciplines

Reflected by the wide variety of our clients, we cover all major industries, from Financial Services to F&B to Mobility.

Our platform is also used by a wide variety of professionals: from Marketing Managers and Heads of Innovation to Account Directors and Chief Learning Officers.

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Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away. 

New & Coming

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Live Onboardings — January 2025

13 December 2024 | Announcing two more live onboardings, on 14 and 16 January 2025.

Whether you're new to TrendWatching or just want a refresher, this 45-minute live onboarding will give you the key tips and tricks you need to get the most out of our trend intelligence platform.

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Run with the latest AI Snapshot

9 December 2024 | Short on time but keen to stay on top on the latest AI innovations? We've got you covered.

The AI Snapshot is a curated glimpse of global AI-centric consumer innovations with additional analyst commentary and thought-starters to take back to your team. 

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The 2025 Trend Report is here

4 December 2024 | The wait is over: we just published the 2025 Trend Report 🎊

Run with the biggest trends shaping 2025 like HUMANIFESTO, MIRROR MIRROR, and LOOPLIFE, illustrated with real-world examples from innovative brands like Uber, Lenovo and more 🙌

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AI-powered Ideation Tools

29 November 2024 | Our new AI-powered Ideation Tools are here to help you turn trends into action — instantly!

Create your next breakthrough with ProductLabSCENARIOOOH, CampaignCrafter and more.

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AI-powered Innovation Expert

1 December 2024 | Meet the new Innovation Expert, your AI-powered partner designed to instantly analyze our database's 31,000+ innovations in totally new ways.

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Ready to discover your next breakthrough?

Instantly get going with our free trialno card needed.

Oh, and if you have any questions, just email Giulia Bolzan, our Business Development Director. She and her team will get back to you asap.

 

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